Helping you deliver your business, campaign or project objectives and achieve results using detailed research, creativity and planning.

By helping improve your audience engagement levels in your service or product, understand your market or unique proposition better, reach a new audience or promote a product in a new market, or simply creating a communication and marketing strategy to support your whole business.

Or by using bespoke tools in specific briefs to drill down into your challenge and add deep expertise such as; customer and audience analysis and mapping, issues management planning, crisis communications cascade procedures, and monitoring and evaluation of communication activity.

Reputation management. Engaging people in what you do.

Retain existing customers by engaging them in how great your products or services are, or reach new audiences by seeking out and building advocates.

Creating interest and awareness in what you do, and building your reputation through a range of tactics including; events, media engagement, website content, newsletters, video, audio and social media.

Helping you deliver your projects.

Deliver what gets you and your team noticed and creates value for your organisation.  Working closely at the heart of your business, and utilising a range of skills to deliver your project with confidence.

Whether it’s as your outsourced communications department, or providing your team with an extra pair of experienced hands, brainpower and specialist help for specific communication projects.




In addition to the skills outlined below, Henbe has a trusted network of experts and creative capabilities.  These include; filming and video production, live event illustration and graphic design, digital marketing, website development and SEO, policy research and executive and team coaching.

Strategy – clear, concise and integrated strategies based around your business or project objectives and developed using audience insight, value propositions and key messages, and communications advice and consultancy to engage your audience effectively.

Integrated content generation – engage your audience through content that can be used both online and offline by generating stories that are fit for purpose and sing with your key messages and what you do such as; news, in-depth reports and white papers, event and speaker presentations, video, audio, books and website content.

Issues Management & Crisis Planning using a robust management tool to identify, assess and manage a range of reputational issues facing your business or project, enabling ongoing mitigation and management, plus expertise in modern crisis communications cascade procedures that cover all channels and audiences and stakeholders, not just the media.

Event & Conference Management – Programme generation and event themes for B2B events in the built environment, speaker identification and engagement, product launch events and profile-raising conferences and roundtables.

Brand Communication & Management – Proposition testing, engagement workshops, tone of voice development, brand and rebrand implementation, coordination and project management.

Media Relations – media engagement that delivers results beyond just column inches including; feature development, news, case studies, white papers, research, press visits and briefings.

Companies I work with and Henbe partnerships include;

Key Property Marketing, Creative Concern, Skyglide, Maxed Media.



Henbe was founded by me, Emma Drake, to provide strategy, corporate communication, marketing and PR services to companies in the built environment, professional services sectors and technology-led companies and products, especially those doing things differently.
I work with companies all over the UK from Bristol to York and I’m one of only 250 Chartered Practitioners in the UK and I work with a network of trusted experts to deliver projects as needed, which is more flexible for you, and more cost effective for your budget.
I lead all projects and have excellent knowledge of businesses large and small, and the communication and reputation challenges facing businesses gained via working with start-ups and small to medium-sized companies, and working in and leading communications teams in Whitehall departments and Listed companies.
Read what people say about working with me, and get in touch to see how I can help you.
My approach.

I will get you the result that’s right for you and your business; no one-size-fits-all approach that larger agencies sometimes adopt.

I combine knowledge and experience with the ability to build trust and rapport quickly and easily so you can get on with running your business or project knowing that the communication is in hand.

I provide support on a consultancy basis, as an extra resource to your in-house or agency team, or by bringing in a larger multidisciplinary team working with a UK-wide network of trusted creative professionals under the Henbe banner.

Chartered Institute of Public Relations (CIPR) Chartered Practitioner (Chart.PR) one of only 250 Chartered Practitioners in the UK, PG Dip PR, PG Dip Crisis Comms

Shortlisted for CIPR Excellence Award 2020 for ‘best business and corporate PR campaign’

Voted one of 60 ‘most influencial women’ in Planning for media and comms 2020

Finalist in Chartered Institute of Marketing Excellence Awards 2020 for ‘best use of PR’.

Finalist in the CIPR PRide Awards 2018 for ‘best event’.

Head Judge of the CIPR Regional PRide Awards 2017.

PolicyBee professional insurance broker   

Work Examples

Work Examples.


  • Stride Treglown Architects

    A campaign to bring together the housing and development sector and be part of a forward-looking initiative to ‘shape future towns and cities’ Event management and digital engagement, business book development, finalist for 2018 CIPR Pride Award. Read case study

  • ilke Homes, the leading modular homes supplier in England

    Senior Counsel to the CEO and Chairman, development of a 12-month marketing & communications strategy, including key messages and a new narrative and content to support business growth and the sales strategy.  Outputs included a refreshed website and video content. A team resource, capability and agency review. Development of a B2B campaign to ‘bust the myths’ of modular homes including event content and a white paper ‘it all stacks up’, and point of sales material in the form of a ‘sales pack’.

  • The Greater Cambridge Partnership, supporting the A10 upgrade project

    Communications strategy development for a major road scheme within a wider strategic growth plan, involving multiple stakeholders in one of the biggest economic growth areas in England.

  • Eddington, placemaking for a brand new district in Cambridge

    Placemaking strategy for a brand new award-winning district in Cambridge called Eddington for the North West Cambridge Development Team and the University’s Board as part of the long-term stewardship plan.

  • Major bridge lift A14 Improvement Scheme

    Communications planning, social media and engagement for a major bridge lift project using breakthrough technology and involving the closure of the main artillery road, as part of this top 3 UK infrastructure project. Read case study

  • Axis Land Partnerships, part of the Sir Robert McAlpine Group

    Communications & Engagement Strategy for Axis land sites, providing stakeholder engagement and housing expertise and supporting the sites through the planning process; corporate PR and marketing communications to support the business development strategy.

  • Northstowe Town, the largest new town since Milton Keynes

    Communications, market engagement and branding strategy to position the new town as a destination to live, work and go to school, working with major utility providers, and housebuilders and government to deliver the masterplan up to the first home. Read case study

  • Homes and Communities Agency (Now Homes England)

    Senior counsel for communications; communications strategy for strategic land; integrated campaigns for Brownfield Land, Help to Buy & the Home Building Fund; Event Management for major industry events including CIH, MIPIM and RESI; developed the issues management strategy and crisis response cascade procedure for multi-billion pound investment programme and through 2 general elections.

  • Stakeholder engagement for a new tram;  Nottingham Express Transit

    Communications and Engagement Strategy for lines 2&3 consultation and launch of Line 1 including the launch event with the SoS for transport inc;  media relations, marketing and content development, stakeholder engagement with investment funds, and the public and landowners.

  • Local Press Office for housing minister, Department for Communities and Local Government 

    Media Relations support for the UK Housing Minister’s regional visits for the launch of Official Statistics and ‘Fixing our Broken Housing Market’ launch at MIPIM Cannes as part of the ‘Invest in Great’ campaign.

  • B2B corporate PR and Marketing for Sagentia Consulting

    International MarComms & PR Strategy and project management of a rebrand of the company; thought leadership content campaign integration across digital channels and major events; media relations feature planning and news creation; case study development; corporate news and digital content development.  Communications to support the relisting of the company from LSE to AIM. Read case study

  • PR campaign to tear up Red Tape for SMEs Croner Consulting

    ‘Red Tape Alerts’ campaign for small businesses; Corporate PR; Thought leadership/owned content development for national newspapers.

  • Corporate Communications & PR for Capital One Bank

    Communications audit; producing ‘Capital One TV’ streamed video newsletter for 2,000 staff; CEO online and streamed video chats; staff conference developments; corporate and community PR/CSR projects.




“We hired Emma’s strategy services to develop the long-term Placemaking Strategy for Eddington. This included taking our existing work and outline, researching and developing a concept, a narrative, workstreams and principles to help us deliver the softer side of our Placemaking ambitions which included; engagement, marketing and stewardship plus putting KPIs in place. Emma’s knowledge and advice were clear, thoughtful and delivered on time and on budget and we are now putting in place the actions she recommended.”

Heather Topel, Project Director, North West Cambridge Development.

“Emma worked closely with the Board and wider team at Stride Treglown to design and deliver the Shaping Future Places event. Emma’s wide industry knowledge, advice and skills were critical in shaping the event, the book that followed and the wider campaign.”

John Wright, Director of Commercial architecture at Stride Treglown.

“Emma was a valued extension to our team managing the communications for a tricky engineering aspect during a major road closure on the A14 Cambridge to Huntingdon Improvement Scheme. Emma’s experience and understanding of complex subject matter along with her excellent attention to detail, creativity with content and well-crafted messages contributed to a high level of engagement across all communication channels. This ultimately resulted in a positive outcome for the delivery of the project.”

Pam Hobson, Stakeholder Director, A14 Integrated Delivery Team.

“Emma provided us with expert guidance when approaching how to communicate with local politicians and businesses about a new development site. She was experienced in dealing with difficult situations, presented excellent data and a sound communications strategy that helped us communicate our vision and values in an informative and understandable way. Emma continues to provide us with strategic advice and creative ideas on how best to deal with our profile and customers.”

Andrew Adams, Senior Development Manager, Axis Land Partnerships.

“Emma and I pitched together for a broad strategic comms brief and she provided immense clarity to our proposition as well as an air of calm and confidence that the more junior members of the pitch team responded to. Would love to work with her again – she’s also great fun!”

Ben Lee, PR Manager, Bidwells.

“Emma is a great example of a strategic communications professional, who will work expertly and flexibly to get the job done, even when resources and time are tight. She covers a very wide brief with focus, clarity and priority, earning huge respect from her colleagues, communications partners.”

Rebecca Britton, Communities and Partnerships for Urban and Civic.

“Emma provided the inspiration and guidance we needed to complete our project and enabled our consultancy and creative teams to work to their best. Ultimately it was Emma’s attitude, dedication and attention to detail that enabled us to deliver the right result.”

Nick Ranger, Client Director, Uffindel West

“Emma has a dynamic and creative approach to generating ideas and the assessment of supporting evidence. She sees the big picture while effectively scrutinising data, adding value throughout a complex, multi-faceted consultancy process. Emma was a pleasure to work with, combining intellectual challenge with good humour, a rare combination in my experience.”

David Tuck, Managing Director, GENECON

“Emma is a joy to work with. She has a great practical approach and she is full of ideas and always met a deadline.  She has that rare ability to be able to focus on the detail whilst keeping a firm grip on the strategy and has exceptional interpersonal and leadership skills plus an amazing ability to turn what could be a problem into a success, she was a great asset to our team .”

Terry Fuller, Executive Director at the Homes and Communities Agency

“Emma planned and delivered multiple media interviews in one day with key trade press for the UK Housing Minister at the largest property show in the world, MIPIM in Cannes, alongside leading the programme content for the housing strand. Emma’s expert guidance secured the profile and the speakers we needed on UK housing for the ‘Invest in GREAT’ UK Government Pavilion.”

Sarah Rutt, Programme Manager MIPIM Cannes, Department for International Trade.

“Emma was the driving force behind the branding and comms strategy for Northstowe, a planned new town near Cambridge. She was instrumental in ensuring stakeholders were engaged and up to date, and managed tricky situations with gravitas and professionalism.  I wouldn’t hesitate to recommend Emma and her work.”

Paul Kitson, Project Director, Northstowe Town

“Emma is great to work with, always practical, resourceful, able to focus on details whilst maintaining a sense of the bigger strategic picture. She also manages to make really important work fun, creative and always rewarding. I can only hope we get to work together again in the future as she’s fab.”

Steve Connor, Chief Executive, Creative Concern.

“Emma enabled a markedly improved level of interaction between the company communications function and thought leaders within the business. This led to a much better-managed pipeline and outputs of press coverage, PR, events and digital newsletters. Emma also had the central role in the execution of the rebranding exercise, alongside the executive team and an external consulting group, producing a very marked improvement in Sagentia’s communications style and brand presence.”

Alan, Hart, VP of Product Innovation, Sagentia Consulting.