WORK

A campaign to bring together the housing and development sector and be part of a forward-looking initiative to ‘shape future towns and cities’ Event management and digital engagement, business book development, finalist for 2018 CIPR Pride Award.

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Communications planning, social media and engagement for a major bridge lift project using breakthrough technology and involving the closure of the main artillery road, as part of this top 3 UK infrastructure project.

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International MarComms & PR Strategy and project management of a rebrand of the company; thought leadership content campaign integration across digital channels and major events; media relations feature planning and news creation; case study development; corporate news and digital content development.  Communications to support the relisting of the company from LSE to AIM.

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Communications, market engagement and branding strategy to position the new town as a destination to live, work and go to school, working with major utility providers, and housebuilders and government to deliver the masterplan up to the first home.

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Senior Counsel to the CEO and Chairman, development of a 12-month marketing & communications strategy, including key messages and a new narrative and content to support business growth and the sales strategy.  Outputs included a refreshed website and video content. A team resource, capability and agency review. Development of a B2B campaign to ‘bust the myths’ of modular homes including event content and a white paper ‘it all stacks up’, and point of sales material in the form of a ‘sales pack’.

Communications strategy development for a major road scheme within a wider strategic growth plan, involving multiple stakeholders in one of the biggest economic growth areas in England.

Placemaking strategy for a brand new award-winning district in Cambridge called Eddington for the North West Cambridge Development Team and the University’s Board as part of the long-term stewardship plan.

Communications & Engagement Strategy for Axis land sites, providing stakeholder engagement and housing expertise and supporting the sites through the planning process; corporate PR and marketing communications to support the business development strategy

Senior counsel for communications; communications strategy for strategic land; integrated campaigns for Brownfield Land, Help to Buy & the Home Building Fund; Event Management for major industry events including CIH, MIPIM and RESI; developed the issues management strategy and crisis response cascade procedure for multi-billion pound investment programme and through 2 general elections.

Media Relations support for the UK Housing Minister’s regional visits for the launch of Official Statistics and ‘Fixing our Broken Housing Market’ launch at MIPIM Cannes as part of the ‘Invest in Great’ campaign.

‘Red Tape Alerts’ campaign for small businesses; Corporate PR; Thought leadership/owned content development for national newspapers.

Communications audit; producing ‘Capital One TV’ streamed video newsletter for 2,000 staff; CEO online and streamed video chats; staff conference developments; corporate and community PR/CSR projects.

Communications and Engagement Strategy for lines 2&3 consultation and launch of Line 1 including the launch event with the SoS for transport inc;  media relations, marketing and content development, stakeholder engagement with investment funds, and the public and landowners.