Project Description

Challenge:

To ‘re-host’ the housing conference of 1901 that launched the ‘garden city movement’. The client, a top 100 UK architecture practice, wanted to launch an initiative to challenge the development sector to think differently about how we build and plan to build, new places to live.

Approach:

A symposium was developed to specifically target key influencers within the industry. a format included roundtable discussions, sketches and an ‘inspirational wall of ideas’ that would be the focus of the day to capture detail that could be used in a follow-up book to the event. More than 100 attendees joined us for the day.  A book structure was developed and theme and the team coordinated ’10 essays to shape future places’ based on the speaker content of the event.  The book launch held in central London attracted more than 100 interested parties including key industry figures, and more than 50 books were downloaded during the event itself.

Results:

546 clicks from unique URL used for the event; 290 from the Twitter campaign; 187 from email campaign; 52 from LinkedIn shares, 17 other. Twitter impressions doubled and followers increased by 150 sector specialists. A number of key meetings with potential clients were generated, an internal staff group was formed for a brand new service offer ‘place-shapers’. Contributions of 6 chapters for the ‘ten essays to shape future places’ from influential authors. Increased brand awareness.