Create Your Story

Discover how to talk to your customers to make them think, engage and act

Deliver your projects effectively

Are you trying to come up with a message for your launch which is going to get people to take action?

Or perhaps you are refreshing your website content and you really want to get people to click?

You might have several messages you want to share and are trying to figure out how they go together?

Your business story is the special ingredient that sets you apart from the competition. If you’re not sure what your story is, or the one you are telling doesn’t seem to be resonating with your audience, then I will help you develop this vital marketing asset.

My expertise means I can go deeper and develop stronger messages that are based on data, industry themes and trends.

I need a compelling story


Find out what your audience thinks of you

A great story cuts through the jargon and speaks directly to your audience, whether that’s customers, investors, or potential new recruits. It tells them why they need to buy from, or into, you.

This is why ‘your’ story starts with your customers’ stories. I begin by carrying out an in-depth analysis into what your customers think about your market offer and brand. The problem you solve is at the heart of your story, so it is important to know what that problem is and whether the people you are communicating with experience that issue.

If you’re not sure who I need to speak to, don’t worry, I do. I’ll also ensure we’re looking at the right part of the supply chain. I use my detailed sector knowledge to make sure you are sharing your story with the right people.

Let’s do this!


Build your Message House

Once I have learned what your customers and staff think of your brand, product or service, I build your Message House. This is a tool to help you populate all your materials and platforms such as your website. It enables you to target your different types of customer to make them engage in your product or service and ultimately buy from, or into you.

“Emma worked with our management team to help us understand what our customers think of our message and proposition. She was quick and helpful and provided a well-researched and analysed summary of what our key customers and staff think, presenting this back with insights added using her knowledge of the sector. The resulting ‘Message House’ has been a useful tool and helped us to refine our website, social media channels and sales literature, and to be more specific with our customers, ultimately, resulting in gaining traction with our marketing and sales materials.”

Steve Collins, CEO, Rentplus

Package Includes:

What happens when I create your story

This package is audience-led, so it’s rich in research and comprehensive. I undertake a detailed desktop study of your audience needs and then start to build a story from there.

You will have 3 one-hour consultation calls to go through the findings and agree outcomes at each stage.

Stage 1: Scoping and research including reviewing documents and data and interviewing key stakeholders (up to 10).
Stage 2: Analysing and refining the feedback plus feedback presentation, Board presentation or key internal stakeholder presentation.
Stage 3. ‘Message House’ development, refinement, including up to 2 rounds of amendments and the final document.

I’ll have a check-in call with you a month later to see how you are getting on with implementing your messages.

Are you ready to find out what your customers think of you and how to use that to deliver your project effectively? Press the button below.

Create My story